Milgram-book-ad-2

Milgram’s design for book advertising

It took Stanley Milgram over 10 years to write his book about the Obedience to Authority experiments. The writing went very slowly. But he also frequently got distracted by envisioning the look and feel of the finished product and what reviewers would say.  Here’s one design he did for newspaper ad complete with glowing comments. “Perhaps there is something in their national character that makes them follow orders unquestioningly. Perhaps this is what makes them . . . Americans…. The most controversial book of the decade.”

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